The signature product
Jalapeño Ketchup
Tomato richness meets jalapeño warmth in a condiment made for burgers, fries, sandwiches, grilling, meatloaf, dips and homemade sauces.
Texas-made specialty flavor
Turn everyday food into SpiceItUp!
Meet the jalapeño-powered lineup built for burgers, fries, grilling, brunch and recipes that deserve more than ordinary flavor. Start with the original jalapeño ketchup, then explore bold dusting salts and Bloody Mary mix.
Medium and Hot ketchup
Seasonings for everyday meals
Non-alcoholic Bloody Mary mix
Bold Texas flavor
since 1982
since 1982
Pick your kind of bold
Flavor for the table, grill and glass
The retail lineup keeps the choice simple: two heat levels of jalapeño ketchup, two savory dusting salts and one lively Bloody Mary mix.
Shake it on. Mix it in.
Dusting Salts
Season steaks, pork, chicken, fish, burgers and vegetables, or use the blends to build marinades, rubs, soups, queso and everyday recipes.
Brunch with a jalapeño kick
Bloody Jalapeño Mix
A non-alcoholic Bloody Mary mix with savory depth, balanced jalapeño heat and full flavor from the first sip to the last.
Made for cookouts, weeknight meals and the foods already on your table.
The answer to ordinary ketchup
What is jalapeño ketchup?
Jalapeño ketchup combines familiar tomato ketchup with the flavor and heat of jalapeño peppers. SpiceItUp! offers Medium and Hot varieties, giving shoppers an easy way to add Texas-style warmth without replacing the foods they already enjoy.
Use it straight from the bottle or treat it like a shortcut ingredient whenever a recipe calls for ketchup, tomato sauce or a touch of heat.
Burgers and friesA direct swap for ordinary ketchup.
Grilling and barbecueAdd tang and jalapeño warmth.
Dips and saucesMix into creamy or smoky favorites.
Family recipesUse in meatloaf, beans, casseroles and more.
A flavor story unlike any other
From Texas tables to outer space
SpiceItUp! Jalapeño Ketchup was commercially bottled in 1995, earned national attention, collected decades of awards and made history aboard NASA's Space Shuttle Atlantis.
95
Commercially bottled in 1995A Texas specialty product built around jalapeño flavor.
36
36 Scovie Awards since 1998Including the brand's most recent award wins in 2026.
09
Launched aboard Atlantis in 2009Portion packs flew on mission STS-125 to the Hubble Space Telescope.
Choose your bottle
How much heat do you want?
Both varieties bring jalapeño character. The choice is whether you want a balanced everyday kick or a bolder finish.
Balanced jalapeño warmth
Medium
A flavorful introduction to jalapeño ketchup for burgers, fries and family meals.
Shop Medium Ketchup →
A bolder jalapeño finish
Hot
The signature tomato-and-jalapeño flavor with more heat for shoppers who want it turned up.
Shop Hot Ketchup →
More than a condiment
Cook with SpiceItUp!
The official recipe collection shows how jalapeño ketchup and seasonings can work across appetizers, grilling, soups, sauces, skillet meals and baking.
Get SpiceItUp!
Shop the lineup or explore more
Online orders stay within this retail site, while the brand story, recipes and additional inspiration remain connected to the official SpiceItUp! website.
Order online
View the current lineup, add products to your retail-site cart and continue to secure Shopify checkout.
Shop the retail siteCook with it
Explore official recipes, serving ideas and creative ways to use jalapeño ketchup, dusting salts and Bloody Jalapeño mix.
Browse official recipesQuick answers for shoppers
SpiceItUp! questions
Clear product answers help shoppers choose confidently and make this page easier for search engines and AI answer tools to understand.
What is jalapeño ketchup?
Jalapeño ketchup combines familiar tomato ketchup with the flavor and heat of jalapeño peppers. SpiceItUp! makes both Medium and Hot varieties for burgers, fries, grilling, dipping and recipes.
Is SpiceItUp! Jalapeño Ketchup very hot?
There are two choices. Medium provides a more balanced jalapeño warmth, while Hot gives shoppers a bolder finish. Both are designed around flavor, not heat alone.
What can I use jalapeño ketchup on?
Use it anywhere you would normally use ketchup, including burgers, fries, sandwiches, meatloaf and grilled foods. It can also be mixed into dips, barbecue sauces, marinades, beans, casseroles and other recipes.
What products does SpiceItUp! currently sell?
The current retail lineup includes Medium Jalapeño Ketchup, Hot Jalapeño Ketchup, Jalapeño Dusting Salt, Garlic and Peppers Dusting Salt and Bloody Jalapeño Bloody Mary Mix.
Where can I buy SpiceItUp! products?
Products are available through the official online store and at select retailers and restaurants. Use the Where to Buy directory for the current list of in-person locations.
Does Bloody Jalapeño Bloody Mary Mix contain alcohol?
Bloody Jalapeño is sold as a non-alcoholic Bloody Mary mix. It can be served over ice with lime or combined with the ingredients you prefer.
Ordinary food has had a good run
Bring home the Texas jalapeño flavor
Start with a bottle of Medium or Hot Jalapeño Ketchup, add a dusting salt for the grill, or turn up brunch with Bloody Jalapeño mix.